For the last four years Ford has left the mini-van market alone. Back in 2006 they discontinued the Freestar and officially left the mini-van market to the other guys. But after four years Ford has decided to reenter the domestic market. They will debut their Ford C-Max at the Detroit auto show in January 2011 and mark their first effort to get back in the game of mini-vans.
Though Ford left the mini-van market in the U.S., they continued to sell them to European drivers. The C-Max has been on sale in Europe for awhile. The C-Max is able to carry seven passengers and, according to Ford, it will be capable of achieving better fuel economy than its competitors due to its smaller size and lighter weight. The Ford C-Max is about two feet shorter than its competitors, such as the Honda Odyssey and the Dodge Grand Caravan. Ford’s target market for the new mini-van is young, growing families.
The C-Max is based on the Ford Focus compact car; one of ten new models Ford plans to base on the structure of the Focus. According to Ford the C-Max will be offered with a good amount of standard technology as well as optional. They plan to sell the Ford C-Max by 2012 and according to auto analysts they could sell as many as 50,000 models annually.
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