January 29, 2011 will mark the 125th birthday of one of the most important innovations of our time: Mercedes-Benz. In 1886, Karl Benz created the first modern automobile by attached a gasoline engine to a carriage. He patented his gasoline engine on January 29, 1886, and since then he has been known as the father of the modern automobile. Mercedes-Benz is the oldest automotive brand still in existence in the world today.
To celebrate 125 years Mercedes-Benz is releasing a new global TV commercial. This commercial will highlight their past, present and future and will begin their new campaign selling “The Best or Nothing.”
The CEO of Mercedes-Benz is calling for a worldwide declaration of January 29th to be the “Day of the Automobile.” After 125 years of innovation, Mercedes-Benz is certainly on the path to some big changes for the future of their vehicles. The CEO agrees, stating that “the automobile is heading for the biggest changes in its 125-year history.”
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