Volkswagen Goes Home with Award

Volkswagen won the Commercial of the Year 2011 prize awarded by the US industry title Adweek.

Volkswagen won the award for a commercial they aired all the way back in February for an ad featuring the Volkswagen Passat. The commercial featured a kid dressed as Darth Vader trying to use Jedi mind tricks to control household items. The kid has little success until his dad arrives home in the family’s Passat. Using the remote start feature the dad is able to make it seem as though the kid was able to start the car using his Jedi powers, and everyone lives happily ever after.

While the ad does not go over too many of the nifty benefits of the 2011 Passat, it does indicate its family friendliness. Appealing to families looking for a car that is safe, good-looking, and convenient this commercial warms the hearts of drivers with thoughts of a new Passat.

Adweek has revealed that the ad has been a huge success for Volkswagen as well. It currently boasts 44 million YouTube views, 6.8 billion impressions worldwide and has generated more than $100 million in earned media. Not too bad for a charming commercial that reaches from sci-fi lovers to warm hearted parents.

To win this award Volkswagen not only beat out other major car companies but also other major companies such as Snickers and Google to name a few. This commercial can be put with a long list of other great Volkswagen commercials in history and without a doubt takes home the 2011 commercial of the year award.

r� L a a �OV @ Y he US industry title Adweek.

Volkswagen won the award for a commercial they aired all the way back in February for an ad featuring the Volkswagen Passat. The commercial featured a kid dressed as Darth Vader trying to use Jedi mind tricks to control household items. The kid has little success until his dad arrives home in the family’s Passat. Using the remote start feature the dad is able to make it seem as though the kid was able to start the car using his Jedi powers, and everyone lives happily ever after.

While the ad does not go over too many of the nifty benefits of the 2011 Passat, it does indicate its family friendliness. Appealing to families looking for a car that is safe, good-looking, and convenient this commercial warms the hearts of drivers with thoughts of a new Passat.

Adweek has revealed that the ad has been a huge success for Volkswagen as well. It currently boasts 44 million YouTube views, 6.8 billion impressions worldwide and has generated more than $100 million in earned media. Not too bad for a charming commercial that reaches from sci-fi lovers to warm hearted parents.