Customers who purchase a Chrysler, Jeep, Dodge or Dodge RAM truck over the next few months have the option to choose a 60 day return policy on the vehicle. The 60-day return policy option goes by different names depending on the brand. Chrysler calls it the “Regret Free Purchase”; Dodge has the “60-day Test Drive” and RAM trucks deal goes by “60-day Handshake.” Jeep hasn’t developed a name yet. This program allows the customer to return the vehicle after 60 days if they are not satisfied. If they return it Chrysler will also pay the first two months payments on the vehicle up to $1000. There are a few caveats to this deal; customers cannot return the vehicle for at least 30 days and they must pay a 40-cent charge per mile driven. The vehicle also cannot have incurred more than $200 damage or have more than 4000 miles on the odometer. Chrysler recently ran a similar program with its minivans, the Town & Country and Grand Caravan, and it was a huge success. This time the deal is available on virtually all models. Last year GM ran a 60-day return program with great success, less than one percent of the buyers actually returned their cars.
This program is being offered to improve customer confidence in Chrysler brands. According to the Lead Executive for US Sales, “We build great vehicles for just about any lifestyle and with this pledge; consumers will have the confidence to know they made the right purchase or they can return the vehicle no questions asked.” About 2000 of Chrysler’s dealerships will be participating in the 60-day return program incentive.
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