Aston Martin Goes To the City

With the vast majority of automakers expending energy on green technology and environmentally friendly vehicles, it is no surprise that even luxury car companies want to be a part of this growing trend. Following in the footsteps of Volkswagen’s Audi which introduced the A1 subcompact last year, Aston Martin is launching their version of a compact city car this month.

Known as the Cygnet, this city car is meant to be a solution for urban drivers who face the problem of tight parking spaces as well as the answer to demands for more eco-friendly vehicles. Emitting only 120 grams of carbon dioxide per kilometer, the Cygnet is a much greener option than other Aston Martin models such as the One-77 which emits 572 grams per kilometer. As Peter Schmidt, editor of Automotive Industry Data asserts, “The attitude of the super-rich has changed…They really do want to be seen to be green.”

In order to reduce cost and production time, Aston Martin enacted a supply deal with Toyota Motor Corporation. Under the deal, Toyota produced the engine, transmission, and frame of the Cygnet, using the Toyota iQ, a similar subcompact car, as their template. Aston Martin needed the partnership to expand the appeal of the Cygnet and ensure a speedy turnaround to increase demand.

While the Cygnet shares several components of the iQ, it remains a characteristically ultra-luxury car. Boasting a hand-stitched leather interior with 3 million possible combinations of trim and color choices, six types of alloy wheels, a navigation system, a six-speaker stereo, and a leather-wrapped steering wheel, the Cygnet is worthy of its Aston Martin badge.

However, the green, subcompact car does sacrifice some of the speed characteristic of Aston Martin. The acceleration rate from 0 to 62 mph is only 11.6 seconds, a slug compared to the One-77 which races to 60 mph in 3.7 seconds. The price tag on the Cygnet could also be a cause for concern. Buyers will be paying $50,500 for the Cygnet as opposed to the iQ which only costs about half of that price.

But Aston Martin believes the increase in urban populations as well as the pressure for green technologies will persuade luxury car buyers to opt for the Cygnet. Indeed, Aston Martin hopes it will be its second-best selling car, planning to sell 1,500 models a year. While the Cygnet might not live up to typical sports car standards, it certainly will be a car to talk about.