The 2007 action thriller “Transformers” was a box office hit, maybe because of the leading lady Megan Fox or maybe because of the unlikely hero, a yellow Chevrolet Camaro named Bumblebee. GM likes to think it was the latter.
Indeed, the 2012 Camaro will be offered in a special “Transformers” edition. General Motors Company reports that the 2LT and 2SS Camaro Coupes can be purchased with the $3,000 Bumblebee package. This special edition Camaro can be ordered in July and will be seen to U.S. and Canadian dealers in September.
So what exactly does the 2012 Bumblebee Chevy Camaro entail? You can guess that it will be painted a striking bright yellow. In order to achieve the quintessential bumblebee look, black rally stripes extend from the hood to the roof and rear deck lid. The interior is characterized by black leather with whimsical yellow stitching. And this Transformers edition Camaro would not be complete without Autobot Shield logos on the front quarter panels, center caps, and front headrests.
The debut of the 2012 Bumblebee edition Camaro aligns with the release of the third “Transformers” movie, but GM has long been thankful for the awareness “Transformers” has produced for the Camaro brand. In 2009, the Camaro was the most searched for car on the internet and Rick Scheidt, vice president of Chevrolet marketing says that “The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans.”
The 2012 special edition Chevrolet Camaro may not make you Shia LaBeouf or allow you to save the world, but it will give you a taste of the “Transformers” appeal. So you can get rid of that Autobot bumper sticker. Replace it with your very own Bumblebee Camaro.
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