SuperBowl Commercials Cost BIG Car Companies BIG Money

Commercial spots for the 2012 SuperBowl sold out around Thanksgiving, and auto companies are leading the list of this year’s buyers.

It’s that time of year again, holiday decorations are being put back into storage and New Year’s resolutions have been set. College Football Bowl games are wrapping up and the NFL playoffs are set to begin…which can only mean one thing…..SuperBowl commercials are only a couple of weeks away.

Companies large and small are putting the final touches on their SuperBowl commercials that run a cool $3.5 million for 30 seconds of ad space. NBC has stated that the ad space for commercials during the 2012 SuperBowl sold out around Thanksgiving.

As usual there are a wide variety of companies showing their stuff during the game, but the auto industry has bought up more time and space in the 2012 SuperBowl than any other industry. Major auto companies that will be airing commercials during the 2012 SuperBowl include; Volkswagen, Kia, Chevrolet, Cadillac, Toyota, and Hyundai.

Volkswagen will try to repeat the success of their award winning “Force” commercial from the 2011 SuperBowl. According to Tim Mahoney, chief marketing officer at Volkswagen, they have purchased a 60-second spot in the 3^rd quarter for a commercial that will feature the 2012 Beetle.

GM is also going to be making a big splash in the 2012 SuperBowl, the company has purchased 5 spots for ads. They will be running 1 Cadillac ad and 4 Chevy ads, and have talked with other SuperBowl advertisers to get product placement in their commercials. Additionally, Chevrolet has been running a contest where internet users can vote for 1 ad that will air during the 2012 SuperBowl with their route66 campaign.

Auto companies know how to market their product and there is no bigger marketing stage than the SuperBowl. Car companies are preparing funny, happy, and emotional commercials to make you fall in love with their car brands.

Chevy to Build Diesel Cruze in Ohio

The Chevrolet Cruze is one of the best selling compact cars in America since its inception last fall. Chevy will continue to improve its latest model with an exciting announcement for the 2013 Cruze.

General Motors Co. announced they will start building a diesel version of the Chevrolet Cruze in Lordstown, Ohio in early 2013. This will add to the current production of the gas-engine Cruze that is already being manufactured at the plant.

The Chevy Cruze has become one of the most popular and affordable cars for consumers this past year. It has outsold several popular competitors including the Honda Civic and Toyota Corolla this summer. The 2011 Cruze has also appeared atop many lists of the year’s best-selling cars.

Europe and Australia have already seen diesel versions of the Cruze. However, this will be Chevy’s first diesel passenger car offered in the United States since the Chevette in the late 1980s.

The Cruze Eco, the model’s high gas mileage version, gets approximately 42 miles per gallon on the highway with a manual transmission. Experts believe that the diesel version should get around 50 miles per gallon, but GM has not yet given an official estimate.

To help accommodate production, GM will invest $5.5 million into the factory to upgrade the body shop and assembly line. Also, the plant is expected to add 360 new jobs at the Ohio plant.

Owners of the diesel-powered Chevy Cruze will be able to enjoy increased fuel economy, while the environment will enjoy lower carbon emissions.

All-Electric Chevy Spark Announced for 2013

GM announced its first all-electric car, the 2013 Chevrolet Spark, will be available starting next year in select US markets.

The first of its kind for GM, the Chevy Spark EV will run solely off of lithium-ion battery technology, unlike the Chevy Volt plug-in hybrid which was introduced last year and runs on both electric and gas. “The Spark EV offers customers living in urban areas who have predictable driving patterns or short commutes an all-electric option,” said Jim Federico, global vehicle chief engineer for electric vehicles at Chevrolet.

The Chevy Spark EV will compete against other all-electric vehicles including the Nissan Leaf, which was released last year, and the forthcoming Mitsubishi i and Toyota Prius Plug-in Hybrid. While EVs have been slow to catch on in the US due to few model options, high prices and a lack of charging infrastructure, many automakers are pushing towards more fuel-efficient models as the US begins to require more stringent requirements for the industry.

Chevy has not yet made available the details on specifications, price, or release date of the 2013 Spark EV. A new version of the gasoline-powered Spark, already available in China, India and South Korea, will also debut next year in the US.

The 2013 Chevy Spark EV, entering the US electric vehicle market next year, will bring further weight to the increasing electric market and increase GM’s place within the green movement.

Chevrolet Capitalizes on Solar Energy

These days, alternative energy sources are all the buzz; who uses fossil fuels anymore? The electric car has already begun the process of divorcing gasoline-powered engines. Chevrolet has taken this technology a step further, using solar canopies to reduce the energy consumption of electric cars.

The solar canopies are a part of Chevy’s “Green Zone Initiative” and will use energy from the sun to charge about 12 Chevrolet Volts daily at Chevy dealers across North America. What’s more, the additional energy produced from the solar canopies can be used as an added power source for the dealership.

The canopies are not only eco-friendly; they are also free. And why wouldn’t dealerships jump on this opportunity? The canopies are beneficial for the environment, plus they reduce the number on the dealers’ electric bills. Chris Perry, vice president of Global Chevrolet Marketing and Strategy, states that, “Just one of these canopies provides…more than 25 percent of a dealership’s energy consumption.” If that isn’t music to a dealer’s ears, I don’t know what is.

Chevrolet invested $7.5 million into a company called Sunlogics to install these canopies. With its Green Zone Initiative, Chevrolet will be the leader in solar power usage among automotive companies.

Two dealers have already jumped on the bandwagon, one in Modesto, California and one in Grand Blanc, Michigan. Judging by the effectiveness of the solar panels and the desire for more eco-friendly energy sources, it is likely that this sun-powered trend will spread like wildfire.

Nothing like a Little Competition: the Leaf & the Volt

It seems that nothing can go wrong for either the Nissan Leaf or the Chevrolet Volt. No matter the ebb and flow of sales and production, both brands remain continuously optimistic, pledging that the future is bright for electric vehicles.

But no matter the apparent confidence of either Nissan or Chevrolet, the facts tell another side of the story.

From January of 2011 to June, Nissan sold 3,875 Leafs while the Volt’s sales numbers teetered off at 2,745. However, there is more to this reality than sales figures alone.

Because General Motors is currently expanding and updating the Detroit-Hamtramck Assembly plant where the Volt is produced, not one Volt was built in the month of June. Production is planned to resume in mid-July but the Volt will not be widely available again until August. As of now, only 200 models are available for purchase in the United States.

Certainly this lull in production is a great opportunity for Nissan to take advantage of. As such, Nissan is planning on pumping out six to seven thousand Leafs by the end of the summer, hoping to secure its lead.

Keeping with the brother/sister mentality, Chevrolet has planned an offensive. Since summer sales for the Volt will be minimal, Chevrolet plans to use its new and improved assembly plant to supply 16,000 Volts by the end of 2011.

But estimated production numbers and 2011 sales figures cannot predict the future. It was not too long ago that Nissan was dealing with slowed production due to the March earthquake in Japan, sinking to the number two spot. But they recovered and eventually secured the lead. The Leaf is the more affordable of the two, but the Volt offers a backup gasoline system in addition to its electric battery, a more comforting set-up for consumers than electric alone.

From their short six months of production and sales, these electric vehicles have constantly been on opposite sides of the ring. There is not straddling the fence: either you are a Volt person or a Leaf person. Surely in the future, the electric car will become more mainstream and this rivalry will be diminished. Until then, the Volt/Leaf competition lives on.

Chevy Achieves Highest Brand Share in 20 Years

General Motor Co. has recently reported that Chevrolet cars are outselling trucks, SUVs, and other vehicle types. The brand share for sedans, midsize cars, and compacts peaked at just over 50 percent for the month of June (3rd month in a row) and analysts are citing the public’s desire for more efficient transport as the reason. If this trend continues, Chevy cars will attain the highest sales ratio in 20 years, nearly matching the 52 percent set in May, June, and July of 1991.

“You’ll see continued strength in passenger cars, particularly in the compact and mid-car segments. We have been a very, very strong trucks brand and frankly have under-performed in cars. It’s as simple as that. You have to go back a long way to a car performance this strong,” remarked VP of sales and service for Chevrolet, Alan Batey.

As consumers demand more and more fuel efficiency, car makers are looking toward smaller vehicles as saviors. With plans to release the new Chevy Sonic subcompact in the fall and increased improvements to the already popular Cruze and Malibu, car sales may remain augmented. All things considered there is equal optimism that truck sales will rebound given Chevrolet’s storied past.

“Although the cars will remain robust and strong, I expect the trucks will come back somewhat in the second half of the year,” Batey prophesized. General Motors speculates that, based on current numbers, they will sell 120,000 more vehicles than last year through the first six months of the year.

With the recession slowly dying, it seems that Chevy has positioned themselves nicely to begin making up for lost sales by creating an mpg-friendly lineup of mid-sized and sub compact cars.

Check out the full lineup of Chevrolet cars here

Chevrolet’s Car Sales Swell

General Motor Co. has recently reported that Chevrolet cars are outselling trucks, SUVs, and other vehicle types. The brand share for sedans, midsize cars, and compacts peaked at just over 50 percent for the month of June (3rd month in a row) and analysts are citing the public’s desire for more efficient transport as the reason. If this trend continues, Chevy cars will attain the highest sales ratio in 20 years, nearly matching the 52 percent set in May, June, and July of 1991.

“You’ll see continued strength in passenger cars, particularly in the compact and mid-car segments. We have been a very, very strong trucks brand and frankly have underperformed in cars. It’s as simple as that. You have to go back a long way to a car performance this strong,” remarked VP of sales and service for Chevrolet, Alan Batey.

As consumers demand more and more fuel efficiency, car makers are looking toward smaller vehicles as saviors. With plans to release the new Chevy Sonic subcompact in the fall and increased improvements to the already popular Cruze and Malibu, car sales may remain augmented. All things considered there is equal optimism that truck sales will rebound given Chevrolet’s storied past.

“Although the cars will remain robust and strong, I expect the trucks will come back somewhat in the second half of the year,” Batey prophesized. General Motors speculates that, based on current numbers, they will sell 120,000 more vehicles than last year through the first six months of the year.

With the recession slowly dying, it seems that Chevy has positioned themselves nicely to begin making up for lost sales by creating an mpg-friendly lineup of mid-sized and sub compact cars.

Check out the full lineup of Chevrolet cars here

Chevy Brings ‘Transformers’’ Bumblebee to Life

The 2007 action thriller “Transformers” was a box office hit, maybe because of the leading lady Megan Fox or maybe because of the unlikely hero, a yellow Chevrolet Camaro named Bumblebee. GM likes to think it was the latter.

Indeed, the 2012 Camaro will be offered in a special “Transformers” edition. General Motors Company reports that the 2LT and 2SS Camaro Coupes can be purchased with the $3,000 Bumblebee package. This special edition Camaro can be ordered in July and will be seen to U.S. and Canadian dealers in September.

So what exactly does the 2012 Bumblebee Chevy Camaro entail? You can guess that it will be painted a striking bright yellow. In order to achieve the quintessential bumblebee look, black rally stripes extend from the hood to the roof and rear deck lid. The interior is characterized by black leather with whimsical yellow stitching. And this Transformers edition Camaro would not be complete without Autobot Shield logos on the front quarter panels, center caps, and front headrests.

The debut of the 2012 Bumblebee edition Camaro aligns with the release of the third “Transformers” movie, but GM has long been thankful for the awareness “Transformers” has produced for the Camaro brand. In 2009, the Camaro was the most searched for car on the internet and Rick Scheidt, vice president of Chevrolet marketing says that “The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans.”

The 2012 special edition Chevrolet Camaro may not make you Shia LaBeouf or allow you to save the world, but it will give you a taste of the “Transformers” appeal. So you can get rid of that Autobot bumper sticker. Replace it with your very own Bumblebee Camaro.

The 2012 Camaro Flaunts Black and Yellow, For Bumblebee That Is

The 2007 action thriller “Transformers” was a box office hit, maybe because of the leading lady Megan Fox or maybe because of the unlikely hero, a yellow Chevrolet Camaro named Bumblebee. GM likes to think it was the latter.

Indeed, the 2012 Camaro will be offered in a special “Transformers” edition. General Motors Company reports that the 2LT and 2SS Camaro Coupes can be purchased with the $3,000 Bumblebee package. This special edition Camaro can be ordered in July and will be seen to U.S. and Canadian dealers in September.

So what exactly does the 2012 Bumblebee Chevy Camaro entail? You can guess that it will be painted a striking bright yellow. In order to achieve the quintessential bumblebee look, black rally stripes extend from the hood to the roof and rear deck lid. The interior is characterized by black leather with whimsical yellow stitching. And this Transformers edition Camaro would not be complete without Autobot Shield logos on the front quarter panels, center caps, and front headrests.

The debut of the 2012 Bumblebee edition Camaro aligns with the release of the third “Transformers” movie, but GM has long been thankful for the awareness “Transformers” has produced for the Camaro brand. In 2009, the Camaro was the most searched for car on the internet and Rick Scheidt, vice president of Chevrolet marketing says that “The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans.”

The 2012 special edition Chevrolet Camaro may not make you Shia LaBeouf or allow you to save the world, but it will give you a taste of the “Transformers” appeal. So you can get rid of that Autobot bumper sticker. Replace it with your very own Bumblebee Camaro.

Chevrolet Earns Four Spots on "Best Cars for the Money" List

The price of a car and its long term value is a feature that every car buyer looks at when shopping for a new vehicle. U.S. News & World Report recognizes the importance of this feature and reveals a list each year that shows the "Best Cars for the Money." This year Chevrolet vehicles earned four spots on this list.

The Malibu was the favorite in the Midsize Car class, thanks to its well-balanced ride, roomy and supportive front seats, and bold styling. In the popular Midsize Crossover category, the Chevy Traverse received the top award. The judges were impressed by its on-road manners, roomy third-row seating, spacious cargo area, and good fuel economy. The best Full Size SUV designation was awarded to the Tahoe for its comfortable interior, smooth ride, good handling, and relatively strong fuel economy, given its size. Finally, the Chevrolet Silverado was named the Best Full Size Truck for the Money. The truck wowed the judges with its comfortable ride, handling, ruggedness, and the wide array of power-train choices, trim levels, suspensions, and bed lengths available to consumers.

Despite the “Best Cars for the Money” title, the award is not necessarily given to the least expensive vehicle in each class. U.S. News & World Report awards the title to vehicles that they believe add value to their owner’s lives throughout the entire ownership experience.

Most Safe Cars in 2011

Many factors weigh in to determine Forbes’ list of Safest Cars for 2011. First, all cars had to be chosen as a 2011 “Top Safety Pick” by the Insurance Institute of Highway Safety. Second, in order to create a list exclusively made up of cars, all trucks, vans, SUVs, and crossovers were removed. Then, any models that did not receive a perfect score of “good” on every IIHS crash test were removed.

The four crash tests include; front-, side-, and rear-crash tests as well as a rollover test. The front test includes a 40-mph frontal offset crash that measures how well the car’s restraint system controlled the dummy’s movement during the crash. The side tests are based on crashes where the side of the vehicle is hit by an object moving at 31 mph. The rear-crash test measures the dummy’s neck pressure when they are hit from behind by an object moving at 20 mph. The rollover test, tests the strength of the roof when a metal plate is pushed against the roof at a rate of 0.2 inches per second. To get a “good” rating on the rollover test, the roof must withstand a force four times greater than the vehicles weight before reaching five inches of crush.

After all the tests had been completed and the numbers were calculated, Forbes’ named these vehicles as the safest cars in 2011:

• BMW 5-Series
• Buick LaCrosse
• Cadillac CTS Sedan
• Chevrolet Cruze
• Lincoln MKS
• Mercedes C-Class
• Mercedes E-Class Sedan
• Subaru Legacy
• Subaru Outback

Top Super Bowl Car Ads of 2011

The Super Bowl is watched as much for its commercials as it is the football game, making it one of the largest and most expensive advertising platforms. Through the years, automakers have launched some of the biggest and most anticipated campaigns during the big game, and 2011 did not disappoint. In fact, the number one commercial on our list topped almost every other list of top ads from Sunday, whether they were voted on by companies, consumers, or other advertisers. And, unlike ours, their lists weren’t even car-specific.

1. Volkswagen “Darth Vader”
Everyone seemed to immediately fall in love with this commercial for the VW Passat, thanks to its perfect mix of a cute kid, good looking car, and a cool feature of the vehicle that not only ties the ad together, but makes the viewer want to know even more about the Passat.

2. Chevy Camaro “Miss Evelyn”
This Chevy Camaro ad gave a comical look at what most guys would consider the perfect car commercial. In fact, there is a good chance that before it even premiered; somewhere out there a group of guys watching the game described this ad exactly.

3. Volkswagen “Black Beetle”
This commercial caught people’s attention, because although it gave no indication of exactly what was being advertised until the end, it had viewers questioning if this could be the first peek at the much-anticipated, all new 2012 Volkswagen Beetle.

4. Audi “Release the Hounds”
Audi was very creative in their attempt to show how their vehicles defy the confines of traditional luxury and are more progressive than their competition, and it paid off.

5. Chrysler “Imported from Detroit”
This ad for the Chrysler 200 effectively uses Eminem, a popular rapper and proud Detroit native, to show off the city where most “American Made” vehicles are built and to kick off Chrysler’s creative new tagline, “Imported from Detroit.”

Popular Cars by Region

What determines which type of car you drive? Most people would say style, individual needs, and budget are the three main factors that influence their purchase decision when buying a new car. However, where you live is apparently a major factor too.

This makes sense, when you consider that people who live in different areas of the country generally live different lifestyles, and therefore have different wants and needs. A recent study has confirmed this, by naming the top five best selling cars in each of the four major regions of the United States (Northeast, Midwest, South, and Western regions).

So, what are people driving in your part of the country? Do you fit the list, or do you break the mold?

Northeast Region
1. Nissan Rogue
2. Mercedes E-Class Sedan
3. Honda CR-V
4. Chevrolet Malibu
5. Jeep Grand Cherokee

Midwest/Central Region
1. Chevrolet Silverado 1500
2. Ford F-150
3. Cadillac SRX
4. Toyota Camry
5. Chevrolet Impala

Southern Region
1. Chevrolet Camaro
2. Ford F-150
3. Toyota Tundra
4. Lexus ES350
5. Dodge Ram 1500

Western Region
1. Toyota Prius
2. Lexus IS Sedan
3. Honda Fit
4. Audi A4/S4
5. BMW 3 Series Sedan