SuperBowl Commercials Cost BIG Car Companies BIG Money

Commercial spots for the 2012 SuperBowl sold out around Thanksgiving, and auto companies are leading the list of this year’s buyers.

It’s that time of year again, holiday decorations are being put back into storage and New Year’s resolutions have been set. College Football Bowl games are wrapping up and the NFL playoffs are set to begin…which can only mean one thing…..SuperBowl commercials are only a couple of weeks away.

Companies large and small are putting the final touches on their SuperBowl commercials that run a cool $3.5 million for 30 seconds of ad space. NBC has stated that the ad space for commercials during the 2012 SuperBowl sold out around Thanksgiving.

As usual there are a wide variety of companies showing their stuff during the game, but the auto industry has bought up more time and space in the 2012 SuperBowl than any other industry. Major auto companies that will be airing commercials during the 2012 SuperBowl include; Volkswagen, Kia, Chevrolet, Cadillac, Toyota, and Hyundai.

Volkswagen will try to repeat the success of their award winning “Force” commercial from the 2011 SuperBowl. According to Tim Mahoney, chief marketing officer at Volkswagen, they have purchased a 60-second spot in the 3^rd quarter for a commercial that will feature the 2012 Beetle.

GM is also going to be making a big splash in the 2012 SuperBowl, the company has purchased 5 spots for ads. They will be running 1 Cadillac ad and 4 Chevy ads, and have talked with other SuperBowl advertisers to get product placement in their commercials. Additionally, Chevrolet has been running a contest where internet users can vote for 1 ad that will air during the 2012 SuperBowl with their route66 campaign.

Auto companies know how to market their product and there is no bigger marketing stage than the SuperBowl. Car companies are preparing funny, happy, and emotional commercials to make you fall in love with their car brands.

Top Super Bowl Car Ads of 2011

The Super Bowl is watched as much for its commercials as it is the football game, making it one of the largest and most expensive advertising platforms. Through the years, automakers have launched some of the biggest and most anticipated campaigns during the big game, and 2011 did not disappoint. In fact, the number one commercial on our list topped almost every other list of top ads from Sunday, whether they were voted on by companies, consumers, or other advertisers. And, unlike ours, their lists weren’t even car-specific.

1. Volkswagen “Darth Vader”
Everyone seemed to immediately fall in love with this commercial for the VW Passat, thanks to its perfect mix of a cute kid, good looking car, and a cool feature of the vehicle that not only ties the ad together, but makes the viewer want to know even more about the Passat.

2. Chevy Camaro “Miss Evelyn”
This Chevy Camaro ad gave a comical look at what most guys would consider the perfect car commercial. In fact, there is a good chance that before it even premiered; somewhere out there a group of guys watching the game described this ad exactly.

3. Volkswagen “Black Beetle”
This commercial caught people’s attention, because although it gave no indication of exactly what was being advertised until the end, it had viewers questioning if this could be the first peek at the much-anticipated, all new 2012 Volkswagen Beetle.

4. Audi “Release the Hounds”
Audi was very creative in their attempt to show how their vehicles defy the confines of traditional luxury and are more progressive than their competition, and it paid off.

5. Chrysler “Imported from Detroit”
This ad for the Chrysler 200 effectively uses Eminem, a popular rapper and proud Detroit native, to show off the city where most “American Made” vehicles are built and to kick off Chrysler’s creative new tagline, “Imported from Detroit.”