The Super Bowl is watched as much for its commercials as it is the football game, making it one of the largest and most expensive advertising platforms. Through the years, automakers have launched some of the biggest and most anticipated campaigns during the big game, and 2011 did not disappoint. In fact, the number one commercial on our list topped almost every other list of top ads from Sunday, whether they were voted on by companies, consumers, or other advertisers. And, unlike ours, their lists weren’t even car-specific.
1. Volkswagen “Darth Vader”
Everyone seemed to immediately fall in love with this commercial for the VW Passat, thanks to its perfect mix of a cute kid, good looking car, and a cool feature of the vehicle that not only ties the ad together, but makes the viewer want to know even more about the Passat.
2. Chevy Camaro “Miss Evelyn”
This Chevy Camaro ad gave a comical look at what most guys would consider the perfect car commercial. In fact, there is a good chance that before it even premiered; somewhere out there a group of guys watching the game described this ad exactly.
3. Volkswagen “Black Beetle”
This commercial caught people’s attention, because although it gave no indication of exactly what was being advertised until the end, it had viewers questioning if this could be the first peek at the much-anticipated, all new 2012 Volkswagen Beetle.
4. Audi “Release the Hounds”
Audi was very creative in their attempt to show how their vehicles defy the confines of traditional luxury and are more progressive than their competition, and it paid off.
5. Chrysler “Imported from Detroit”
This ad for the Chrysler 200 effectively uses Eminem, a popular rapper and proud Detroit native, to show off the city where most “American Made” vehicles are built and to kick off Chrysler’s creative new tagline, “Imported from Detroit.”
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