Commercial spots for the 2012 SuperBowl sold out around Thanksgiving, and auto companies are leading the list of this year’s buyers.
It’s that time of year again, holiday decorations are being put back into storage and New Year’s resolutions have been set. College Football Bowl games are wrapping up and the NFL playoffs are set to begin…which can only mean one thing…..SuperBowl commercials are only a couple of weeks away.
Companies large and small are putting the final touches on their SuperBowl commercials that run a cool $3.5 million for 30 seconds of ad space. NBC has stated that the ad space for commercials during the 2012 SuperBowl sold out around Thanksgiving.
As usual there are a wide variety of companies showing their stuff during the game, but the auto industry has bought up more time and space in the 2012 SuperBowl than any other industry. Major auto companies that will be airing commercials during the 2012 SuperBowl include; Volkswagen, Kia, Chevrolet, Cadillac, Toyota, and Hyundai.
Volkswagen will try to repeat the success of their award winning “Force” commercial from the 2011 SuperBowl. According to Tim Mahoney, chief marketing officer at Volkswagen, they have purchased a 60-second spot in the 3rd quarter for a commercial that will feature the 2012 Beetle.
GM is also going to be making a big splash in the 2012 SuperBowl, the company has purchased 5 spots for ads. They will be running 1 Cadillac ad and 4 Chevy ads, and have talked with other SuperBowl advertisers to get product placement in their commercials. Additionally, Chevrolet has been running a contest where internet users can vote for 1 ad that will air during the 2012 SuperBowl with their route66 campaign.
Auto companies know how to market their product and there is no bigger marketing stage than the SuperBowl. Car companies are preparing funny, happy, and emotional commercials to make you fall in love with their car brands.
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