Chevrolet Capitalizes on Solar Energy

These days, alternative energy sources are all the buzz; who uses fossil fuels anymore? The electric car has already begun the process of divorcing gasoline-powered engines. Chevrolet has taken this technology a step further, using solar canopies to reduce the energy consumption of electric cars.

The solar canopies are a part of Chevy’s “Green Zone Initiative” and will use energy from the sun to charge about 12 Chevrolet Volts daily at Chevy dealers across North America. What’s more, the additional energy produced from the solar canopies can be used as an added power source for the dealership.

The canopies are not only eco-friendly; they are also free. And why wouldn’t dealerships jump on this opportunity? The canopies are beneficial for the environment, plus they reduce the number on the dealers’ electric bills. Chris Perry, vice president of Global Chevrolet Marketing and Strategy, states that, “Just one of these canopies provides…more than 25 percent of a dealership’s energy consumption.” If that isn’t music to a dealer’s ears, I don’t know what is.

Chevrolet invested $7.5 million into a company called Sunlogics to install these canopies. With its Green Zone Initiative, Chevrolet will be the leader in solar power usage among automotive companies.

Two dealers have already jumped on the bandwagon, one in Modesto, California and one in Grand Blanc, Michigan. Judging by the effectiveness of the solar panels and the desire for more eco-friendly energy sources, it is likely that this sun-powered trend will spread like wildfire.

Nothing like a Little Competition: the Leaf & the Volt

It seems that nothing can go wrong for either the Nissan Leaf or the Chevrolet Volt. No matter the ebb and flow of sales and production, both brands remain continuously optimistic, pledging that the future is bright for electric vehicles.

But no matter the apparent confidence of either Nissan or Chevrolet, the facts tell another side of the story.

From January of 2011 to June, Nissan sold 3,875 Leafs while the Volt’s sales numbers teetered off at 2,745. However, there is more to this reality than sales figures alone.

Because General Motors is currently expanding and updating the Detroit-Hamtramck Assembly plant where the Volt is produced, not one Volt was built in the month of June. Production is planned to resume in mid-July but the Volt will not be widely available again until August. As of now, only 200 models are available for purchase in the United States.

Certainly this lull in production is a great opportunity for Nissan to take advantage of. As such, Nissan is planning on pumping out six to seven thousand Leafs by the end of the summer, hoping to secure its lead.

Keeping with the brother/sister mentality, Chevrolet has planned an offensive. Since summer sales for the Volt will be minimal, Chevrolet plans to use its new and improved assembly plant to supply 16,000 Volts by the end of 2011.

But estimated production numbers and 2011 sales figures cannot predict the future. It was not too long ago that Nissan was dealing with slowed production due to the March earthquake in Japan, sinking to the number two spot. But they recovered and eventually secured the lead. The Leaf is the more affordable of the two, but the Volt offers a backup gasoline system in addition to its electric battery, a more comforting set-up for consumers than electric alone.

From their short six months of production and sales, these electric vehicles have constantly been on opposite sides of the ring. There is not straddling the fence: either you are a Volt person or a Leaf person. Surely in the future, the electric car will become more mainstream and this rivalry will be diminished. Until then, the Volt/Leaf competition lives on.