Tuesday, August 2, 2011

Chevrolet Capitalizes on Solar Energy




These days, alternative energy sources are all the buzz; who uses fossil fuels anymore? The electric car has already begun the process of divorcing gasoline-powered engines. Chevrolet has taken this technology a step further, using solar canopies to reduce the energy consumption of electric cars.

The solar canopies are a part of Chevy’s “Green Zone Initiative” and will use energy from the sun to charge about 12 Chevrolet Volts daily at Chevy dealers across North America. What’s more, the additional energy produced from the solar canopies can be used as an added power source for the dealership.

The canopies are not only eco-friendly; they are also free. And why wouldn’t dealerships jump on this opportunity? The canopies are beneficial for the environment, plus they reduce the number on the dealers’ electric bills. Chris Perry, vice president of Global Chevrolet Marketing and Strategy, states that, “Just one of these canopies provides…more than 25 percent of a dealership’s energy consumption.” If that isn’t music to a dealer’s ears, I don’t know what is.

Chevrolet invested $7.5 million into a company called Sunlogics to install these canopies. With its Green Zone Initiative, Chevrolet will be the leader in solar power usage among automotive companies.

Two dealers have already jumped on the bandwagon, one in Modesto, California and one in Grand Blanc, Michigan. Judging by the effectiveness of the solar panels and the desire for more eco-friendly energy sources, it is likely that this sun-powered trend will spread like wildfire.

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