They have become hottest craze in a society dominated by smart phones: The Quick Response Codes. You scan them in the same way you would at the grocery store. They have been used for coupons, contests, and now, for information on the new line of Nissan Cars.
By using the Quick Response (QR) code, Nissan will give consumers an enhanced interactive customer shopping experience. There will be a sticker on individual car windows that will put information at shopper’s fingertips, as well as help sales personnel make a more effective presentation.
Some of the information that is available through the QR codes include: Specific vehicle information, video based product overviews, image galleries, dealer inventory, and even a request for a quote.
The QR also provides consumers with a “silent salesperson if they are on the lot after hours. It is a mass marketing effort by Nissan who has pledged to bring innovation to every aspect of the vehicle design, buying, and ownership experience.
Initial testing was done on the early 2012 Nissan Altima and the results are extremely encouraging all future 2012 releases will be equipped with the QR code.
In a world where Smartphone’s are quickly becoming the norm, it should come as no surprise that the automotive industry is jumping on the bandwagon. The Quick Response code has proven to be a beneficial tool for Nissan. The real question remains: What’s next?
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