Tuesday, August 16, 2011
Who Needs a Convertible? Buyers Opting for Sunroofs Instead
There is nothing like riding in a convertible: the wind blowing through your hair, the sun warming your skin. However, recent data shows that consumers are shying away from convertibles and instead investing in a close alternative.
Ford Motor Company reports that while convertible sales are dropping, panoramic sunroofs are on the rise. Of those buying the Ford Explorer and Ford Edge, about half have opted for the sunroof. As for Ford Flex owners, a third added the sunroof. Ford reports that this option costs consumers about $1,600, but it seems to be a price buyers are willing to pay.
Part of the reason sunroofs are becoming more and more popular is because they are just more practical than convertibles. They offer energizing natural sunlight while still securing fuel efficiency; the glass roof is also more architecturally appealing and stylish.
Ford models offer either a panoramic sunroof which consists of one long pane of
glass or a vista roof which comes with two glass panels: one in the front that can be opened and one stationary panel in the back. The glass used on both of these options filters out infrared as well as ultraviolet rays, keeping passengers cool and free of sun burn.
You may not get the wind-blown hair style or adrenaline rush that comes from driving a convertible, but the sunroof does offer some of the same perks in a more practical way. Looks like fuel efficiency and UV protection can be cool after all.
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