Thursday, July 28, 2011

America’s Favorite Hybrid: the Ford Fusion

During times like these, all car companies are dealing with the same concerns: high gas prices, the need for eco-friendly vehicles, a way to improve efficiency and performance. For one automotive company in particular, these concerns have been put to rest.

Back in 2009, Ford Motor Company introduced the Ford Fusion Hybrid, a sedan that received 41 mpg city. Not only was this vehicle fuel efficient, it was eco-friendly as well. Ford effectively responded to the needs of its consumers and their work has paid off: the Fusion has achieved the hybrid-best customer satisfaction rate of 88 percent, surpassing even the Toyota Prius.

Why are Ford Fusion owners so happy with their hybrids? For one thing, the Ford Fusion is the most fuel-efficient sedan in America. If that is not reason enough, the Fusion was also rated America’s most reliable sedan of either hybrid or fuel consuming models.

To ensure this level of reliability, Ford has tested, tweaked, and reworked its hybrid battery cells. Chuck Gray, chief engineer at Global Core Engineering, Hybrid and Electric Vehicles, says that "Ford's battery technology is so strong, the odds of experiencing an issue with one of our hybrid battery cells is around 8.5 million to 1 – about the same odds as a person being struck by lightning twice."

Ford’s impressive reliability and satisfaction ratings have led to the Fusion bringing in more new buyers to the Ford brand than any other Ford car. In addition, customers awarded the Fusion hybrid a 91 percent “overall vehicle quality” score.

And Ford is not going to miss their opportunity to capitalize on this success: by 2012, they hope to have five new electric vehicles on the road in the U.S.

Worried about the reliability of hybrids? Leary of the climbing gas prices? Maybe a Ford Fusion is the perfect solution. Their customers certainly think so.

No comments:

Post a Comment