Nothing like a Little Competition: the Leaf & the Volt

It seems that nothing can go wrong for either the Nissan Leaf or the Chevrolet Volt. No matter the ebb and flow of sales and production, both brands remain continuously optimistic, pledging that the future is bright for electric vehicles.

But no matter the apparent confidence of either Nissan or Chevrolet, the facts tell another side of the story.

From January of 2011 to June, Nissan sold 3,875 Leafs while the Volt’s sales numbers teetered off at 2,745. However, there is more to this reality than sales figures alone.

Because General Motors is currently expanding and updating the Detroit-Hamtramck Assembly plant where the Volt is produced, not one Volt was built in the month of June. Production is planned to resume in mid-July but the Volt will not be widely available again until August. As of now, only 200 models are available for purchase in the United States.

Certainly this lull in production is a great opportunity for Nissan to take advantage of. As such, Nissan is planning on pumping out six to seven thousand Leafs by the end of the summer, hoping to secure its lead.

Keeping with the brother/sister mentality, Chevrolet has planned an offensive. Since summer sales for the Volt will be minimal, Chevrolet plans to use its new and improved assembly plant to supply 16,000 Volts by the end of 2011.

But estimated production numbers and 2011 sales figures cannot predict the future. It was not too long ago that Nissan was dealing with slowed production due to the March earthquake in Japan, sinking to the number two spot. But they recovered and eventually secured the lead. The Leaf is the more affordable of the two, but the Volt offers a backup gasoline system in addition to its electric battery, a more comforting set-up for consumers than electric alone.

From their short six months of production and sales, these electric vehicles have constantly been on opposite sides of the ring. There is not straddling the fence: either you are a Volt person or a Leaf person. Surely in the future, the electric car will become more mainstream and this rivalry will be diminished. Until then, the Volt/Leaf competition lives on.

Chevy Brings ‘Transformers’’ Bumblebee to Life

The 2007 action thriller “Transformers” was a box office hit, maybe because of the leading lady Megan Fox or maybe because of the unlikely hero, a yellow Chevrolet Camaro named Bumblebee. GM likes to think it was the latter.

Indeed, the 2012 Camaro will be offered in a special “Transformers” edition. General Motors Company reports that the 2LT and 2SS Camaro Coupes can be purchased with the $3,000 Bumblebee package. This special edition Camaro can be ordered in July and will be seen to U.S. and Canadian dealers in September.

So what exactly does the 2012 Bumblebee Chevy Camaro entail? You can guess that it will be painted a striking bright yellow. In order to achieve the quintessential bumblebee look, black rally stripes extend from the hood to the roof and rear deck lid. The interior is characterized by black leather with whimsical yellow stitching. And this Transformers edition Camaro would not be complete without Autobot Shield logos on the front quarter panels, center caps, and front headrests.

The debut of the 2012 Bumblebee edition Camaro aligns with the release of the third “Transformers” movie, but GM has long been thankful for the awareness “Transformers” has produced for the Camaro brand. In 2009, the Camaro was the most searched for car on the internet and Rick Scheidt, vice president of Chevrolet marketing says that “The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans.”

The 2012 special edition Chevrolet Camaro may not make you Shia LaBeouf or allow you to save the world, but it will give you a taste of the “Transformers” appeal. So you can get rid of that Autobot bumper sticker. Replace it with your very own Bumblebee Camaro.

The 2012 Camaro Flaunts Black and Yellow, For Bumblebee That Is

The 2007 action thriller “Transformers” was a box office hit, maybe because of the leading lady Megan Fox or maybe because of the unlikely hero, a yellow Chevrolet Camaro named Bumblebee. GM likes to think it was the latter.

Indeed, the 2012 Camaro will be offered in a special “Transformers” edition. General Motors Company reports that the 2LT and 2SS Camaro Coupes can be purchased with the $3,000 Bumblebee package. This special edition Camaro can be ordered in July and will be seen to U.S. and Canadian dealers in September.

So what exactly does the 2012 Bumblebee Chevy Camaro entail? You can guess that it will be painted a striking bright yellow. In order to achieve the quintessential bumblebee look, black rally stripes extend from the hood to the roof and rear deck lid. The interior is characterized by black leather with whimsical yellow stitching. And this Transformers edition Camaro would not be complete without Autobot Shield logos on the front quarter panels, center caps, and front headrests.

The debut of the 2012 Bumblebee edition Camaro aligns with the release of the third “Transformers” movie, but GM has long been thankful for the awareness “Transformers” has produced for the Camaro brand. In 2009, the Camaro was the most searched for car on the internet and Rick Scheidt, vice president of Chevrolet marketing says that “The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans.”

The 2012 special edition Chevrolet Camaro may not make you Shia LaBeouf or allow you to save the world, but it will give you a taste of the “Transformers” appeal. So you can get rid of that Autobot bumper sticker. Replace it with your very own Bumblebee Camaro.