Jeep accomplished a feat no other domestic brand has been able to achieve; they have successfully gained over 1 million fans on Facebook. This is a major social media milestone; their fans exceed those of other domestic brands by more than 450,000.
They are one of the few automakers worldwide that has exceeded the 1 million mark. In 2010 the Jeep brand experienced triple digit growth in its fan base on Facebook, and stated that “The brand continues to foster a vibrant and innovative social community for its passionate fans and owners.”
Jeeps 1 million fans proves that it is clearly one of the most well-known and loved brands throughout the world. This year they celebrate their 70th anniversary and their strong fan base shows why they have been successful for so long.
The Jeep brand uses other social media as well, including Twitter, You Tube and foursquare web sites. Jeep was the first automotive brand to have an official profile on foursquare.com. The Jeep You Tube channel is on the list of top 10 sponsored channels with over 4.3 million views.
Jeep is clearly onto something with its social media use. They are setting the precedents for both domestic and foreign automakers.
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