Hyundai's first vehicle in the US went on sale 25 years ago in 1986. The subcompact car Excel, was imported into the United States from Korea and was nominated as “Best Product #10” by Fortune Magazine. Due to the Excel’s affordability and awards it was a huge success. Today Hyundai has an extensive line-up of award winning cars, SUVs, and crossovers and produces a lot of them here in the US.
Since Hyundai entered the US market over 6.6 million vehicles have been bought and today more than 4.3 million vehicles are on the roads. In 2010 Hyundai sold 538,000 vehicles and was ranked the 6th best-selling brand in the country. To date Hyundai has invested a total of $1.7 billion in the US and over 400,000 Sonatas, Elantras, and Santa Fes have rolled off assembly lines in America.
Hyundai has been built on earning the trust of their customers and since 1999 they have offered the best warranty in the industry; a 10-year, 100,000 mile power train warranty and a 5-year, 60,000-mile vehicle warranty.
“As far as we’ve come since 1986, we still feel in the early stages…it’s authentically Hyundai to question the status quo and pursue our own vision of how things should be in order to best serve our customer,” says John Krafcik, CEO of Hyundai Motor America.
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