Dodge is reaching out to high school booster clubs around the country to coordinate test drives for fundraising efforts. The effort is designed to provide support for student activities that provide enrichment to the lives of teens. According to the President and CEO of Dodge Brand, “The launch of the Dodge Booster Club Fundraiser will give high schools an opportunity to raise money for their extracurricular activities in a fun and unique way without any sales pressure.”
The program is developed to connect local Dodge dealers with high school booster clubs to help raise money in fundraising efforts. Dodge will donate $20 for each test drive taken and the clubs can earn up to $2,000. Personnel from the dealership, including sales persons will be on site to answer any questions about the vehicles. Participants of the test drive will be able to drive the 2011 Durango, Journey, and Grand Caravan without any sales pressure. Test drives are only open to persons 21 or over with a valid driver’s license.
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